Adidas Unrestricted

Advertising campaign to encourage teenage girls in London to take up boxing.

In-store experience and advertising campaign

Unrestricted is an exciting new in-store brand experience by Adidas. It is supported by a set of advertising and marketing materials including a website, mobile and social media adverts, as well as physical advertising adshels and billboards.

D&AD New Blood brief

This project was designed in response to the Adidas D&AD New Blood brief. It was a collaborative project, designed along with Lucie Gould and Abi Brooks.